Tuesday, January 19, 2010

Let Me Count the Ways . . .

by Helen Vollmer, CEO and Founder Vollmer Public Relations

I feel really lucky to be working with the City of Houston on its 2010 Census effort.  Not only is the work itself incredibly important and rewarding, it is affording our staff amazing insights on what a diverse population and individual cultures hold dear to their own identity as a people.

Just last week I sat in a town hall meeting and listened to a panel of esteemed African Americans discuss how they should be identified on U.S. Census forms.  The issue at hand was the inclusion of the word “Negro” on the form, along with other descriptors. Most of the members on the panel, while not thrilled with this term, realize that there are those among their race who clearly still identify with it. They recounted their personal genealogy:  from grandfathers who called themselves Colored, to mothers who adopted Negro, to themselves who choose Black as a moniker, and to their children who define themselves as African Americans.

Along these same lines, several months ago I was sitting with a couple of our Hispanic consultants who got into a similar, unsolicited discussion.  They recited the litany of having evolved from Mexican to Chicano to Hispanic to their current preference, Latino. They laughed about “no wonder no one knows what to call us.”

The lesson I surely have learned in this is that no one word can, or should, define a person or a race.  Before we go casting about for politically correct terms, perhaps we should spend a little more time first finding out how individuals regard themselves and how they refer to their cultural roots with pride.  The terms we use to describe each other, will surely continue to change along with the political, economic and social climates.  It is the seed of who we are as individual peoples that truly make us count.


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Thursday, January 14, 2010

The 2010 User Handbook

by Carolyn Mayo, Vollmer Public Relations President

An old friend recently sent an email with the title of "2010 User Handbook" that not only caught my eye, but my imagination as well. In fact, I wrote about my 10 favorite items from the list in the last issue of Vollocity.

The handbook was reportedly written by an uncle (in this world of cut-and-paste and social networking, one can't ever be sure of its origin.)  However, with so many requests for the full list, I pass along the handbook (with full disclosure) for a happy, healthy and more thoughtful year ahead:

Health:

1. Drink plenty of water.

2. Eat breakfast like a king, lunch like a prince and dinner like a beggar.

3. Eat more foods that grow on trees and plants and eat less food that is manufactured in plants..

4. Live with the 3 Es -- Energy, Enthusiasm and Empathy

5. Make time to pray.

6. Play more games

7. Read more books than you did in 2009.

8. Sit in silence for at least 10 minutes each day.

9. Sleep for 7 hours.

10. Take a 10-30 minutes’ walk daily. And while you walk, smile.

Personality:

11. Don't compare your life to others. You have no idea what their journey is all about.

12. Don't have negative thoughts of things you cannot control Instead invest your energy in the positive present moment.

13. Don't overdo. Keep your limits.

14. Don't take yourself so seriously. No one else does.

15. Don't waste your precious energy on gossip.

16. Dream more while you are awake.

17. Envy is a waste of time. You already have all you need.

18. Forget issues of the past. Don't remind your partner with his/her mistakes of the past. That will ruin your present happiness.

19. Life is too short to waste time hating anyone. Don't hate others.

20. Make peace with your past so it won't spoil the present.

21. No one is in charge of your happiness except you.

22. Realize that life is a school and you are here to learn. Problems are simply part of the curriculum that appear and fade away like algebra class but the lessons you learn will last a lifetime.

23. Smile and laugh more.

24. You don't have to win every argument. Agree to disagree.

Society:

25. Call your family often.

26. Each day give something good to others.

27. Forgive everyone for everything.

28. Spend time w/ people over the age of 70 & under the age of 6.

29. Try to make at least three people smile each day.

30. What other people think of you is none of your business.

31. Your job won't take care of you when you are sick. Your friends will. Stay in touch.

Life:

32. Do the right thing!

33. Get rid of anything that isn't useful, beautiful or joyful.

34. GOD heals everything.

35. However good or bad a situation is, it will change.

36. No matter how you feel, get up, dress up and show up.

37. The best is yet to come.

38. When you awake alive in the morning, thank GOD for it.

39. Your inner child is always happy. So, be happy.

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Friday, January 8, 2010

Mariah Carey, Domino’s Pizza and Me: What We Can Learn from our Mistakes

by Dayna Steele, Vollmer Public Relations Media Consultant/Community Manager

Stuff happens.  It just does.  And we all know how these things can really be blown out of proportion and drag on for days, months, sometimes even years.  (Hello Balloon Boy Dad.)  However, if you handle whatever mistake has happened correctly and quickly, the ‘event’ will most likely fade into the sunset with nary a problem.

Mariah Carey’s acceptance speech at the Palm Springs Film Festival for the Breakout Performance award was rambling, breathy and just downright odd.  Oh how the tabloids and even mainstream media have speculated.  Already the story is dying down because she immediately addressed the situation and told the truth.  She had been celebrating and drinking champagne.  Maybe a little too much champagne.  OK.  Raise your hand if you’ve never imbibed just a little too much and done something stupid. 

Then there’s Domino’s Pizza.  Yuck.  So said a collective consumer voice from around the country.   The pizza chain recently acknowledged that the quality of their product had gone downhill, in an ad campaign no less, and has said they will fix the recipe, keeping the customer happy and getting free press all at the same time.  The jury is still out on the new pizza.  If this turns out to be that “New Coke” thing, hopefully Domino’s will admit this mistake and fix that as well.

And now we get to me.  I recently put together the January 2010 issue of Vollocity, the e-newsletter for Vollmer Public Relations.  I included links to three excellent posts CEO Helen Vollmer had written for PRWeek US but I attributed PR News.  Helen and PRWeek San Francisco Bureau Chief Aarti Shah worked hard to get those posts written, edited and posted prior to the holidays.  And I gave all the credit to another publication.  I am so sorry!

So, what do we learn from all of this?
  • Admit the mistake happened as quickly as you discover it.
  • Do what you can to fix it, just as quickly.
  • Give a sincere apology.
  • Learn from the mistake so that it doesn’t happen again.
  • And if you are the other party?  Be gracious, accept the apology and move on.
Perhaps I could tell PRWeek US I drank too much champagne?  Or at least buy Aarti a bottle…

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Tuesday, January 5, 2010

Have a Happy, Heart-Healthy New Year!

by Vineetha Pathrose, Vollmer Public Relations Dallas

It’s a new year, and a new decade, and that means coming up with the usual resolutions in an effort to improve ourselves - lose weight, get fit, drink less alcohol, quit smoking and reduce overall stress.  Some of us like to get creative with our resolutions.  Last year, my brother decided he was going to learn how to speak Russian.  To no one’s surprise, he has yet to learn the Russian language.

New Year’s resolutions are notorious for being short-lived, even though they are meant to enhance and even lengthen our lives. Sometimes we just need the right trigger to get our minds to stick with the plan.

One of Vollmer’s clients, the American Heart Association, recently launched a new Web site to educate consumers about the dangers of high blood pressure.  Over the last few months we have worked to bring life to the American Heart Association's campaign, triggering Americans to make the right choices for a healthy heart as we begin 2010.

As the center of its campaign The American Heart Association introduced Hiram “Hi” B. Presher, a character featured in a humorous animation created by Vollmer.  Hiram is obnoxious and has all the bad habits — drinking in excess, smoking in your face and gorging on salty junk food — that can lead to high blood pressure.  Using Hiram’s animation, combined with media relations and grassroots Twitter and Facebook tactics, Vollmer has worked to help the American Heart Association spread its messages to broader target audiences.

So, how do you keep Hiram B. Presher from crashing your life?  Stick with your New Year’s resolutions – eat healthier, drink less alcohol, stop smoking, exercise regularly and learn a new language. Okay, so high blood pressure may not care if you speak Russian, but you’ll definitely be a more fascinating person this year.

Learn more about high blood pressure by visiting the American Heart Association’s new high blood pressure website, following them on Twitter (@AmHeartHighBP) and becoming an “HBP Escapee” Facebook fan.


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Social Media in 2010: Getting a Glimpse into What's Next

by Mary Kate Smither, Vollmer Public Relations Dallas


Over the last year, social media has proven its sticking power, demonstrating amazing growth for sites like Twitter and Facebook with Twitter alone achieving 21 million unique monthly visitors this June, a 1,928 percent year-over-year increase according to Nielsen . Most everyone has jumped on the bandwagon in one way or another; whether they're updating  friends through Facebook, tweeting away about the day's activities, sharing videos through YouTube or Digging stories that they find interesting.  Businesses too have recognized the value of social media, using it to promote events, announce products, provide customer service and raise awareness and connect with and educate consumers and media about their services and products.  The past year has truly created a boom of excitement and a new method for meaningful conversations and engagement as the world of social media has expanded beyond the experts into everyday activity for the mainstream population.

Now it's time to take a look into the crystal ball and see where we might be headed with social media in 2010.  The past year has provided some great indicators of what might be next as we've experienced improvements and changes on now mainstream platforms like Facebook and Twitter.  The great wide open space that is social media has begun to narrow as Twitter now offers the ability to create and categorize follower lists.  Likewise, Facebook recently altered its format to help us all wade through our news feeds by prioritizing friends' updates.  The good news for all of us as individuals is that we still have control over how much we see, when and where while being able to sort through the clutter that we don't need.  The even better news for the business world is that by offering this more narrow focus, brands now have the ability to utilize their marketing dollars more effectively than ever by honing in on their exact target audiences or grouping various audiences together for specific messaging.

On the flip side, with the increased use of social media by businesses, PR agencies will be further challenged in 2010 to show clients the value of their social media investments. Professional services such as Cision and Radian6 have added social media monitoring to their offerings.  Likewise, agencies have begun to develop ROI calculators to demonstrate to clients the importance of social media campaigns, Vollmer included.  We've looked at the different ways that we measure media for clients, ranging from interviews secured, relationships developed and the reach of media coverage, to evaluate the ways in which we might also measure our social media campaigns and develop a process for doing so.  Just like the multiple platforms that continue to grow and develop, so will our social media measurement model continue to evolve with the needs of our clients.  While we can see exactly what the future holds, we can know that no matter what it will be an exciting time filled with challenges and new opportunities.

To find out more about more about Vollmer's social media measurement or how to put social media into action for your brand in 2010, contact me at marykate@vollmerpr.com, 972-488-4790 or on Twitter @mksmither.


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New Year's Resolutions - There's an App for That!

by Katelyn Powers, Vollmer Public Relations New York


At the beginning of every year, we make the commitment to take on a new project or change a habit that will eventually benefit our lifestyle in one way or another. Choosing a New Year's resolution is easy, but the challenge is in maintaining it.

Thanks to technology, we have help to keep us motivated right at our fingertips. Apple's iPhone seems to have an app for everything! Why not take advantage of these nifty little downloads for your resolution this year? Below are some of the top apps that will help you live healthy, work smart, and play more:

Live healthy:

We all want to lose those holiday lbs. before beach season, and we understand portion control and exercise are key to reaching that goal. Women's Day rounded up their top picks for the Top 10 Diet and Fitness Related iPhone apps. From a tool that tracks your calorie intake to a GPS-powered app that maps your cycling route, you're sure to find something here to help you achieve a fitter, healthier you.

Work smart:

Work doesn't stay in the office anymore. With the use of mobile devices, we're constantly connected while on the go. Forbes.com came up with a list of the 10 Top iPhone Apps For Road Warriors. This list includes apps for organizing your day, brainstorming ideas and keeping track of flight itineraries.

Play more:

It's difficult to take time out of our busy schedules to do something just for ourselves. It should be made a priority, even if it's something little for just a half hour each day. For those who love to play games, Ismashphone.com picked the Top 10 iPhone Games To Look Forward To In 2010.  There are so many fantastic games coming. So, even if you aren't a gamer, why not make a resolution to try it out!

Whether making a healthier choice, staying more organized or taking 30 minutes of "me-time" each day, New Year's resolutions provide the opportunity to start anew. So choose a resolution if you haven't already and tap into these suggested apps to help achieve your goals. If your resolution is a bit more unusual than the above, just head to the internet - chances are, there's an app for it.

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New Year's Resolution Check List - Are you Getting Value out of Your Membership?

Vollmer Public Relations guest client article by Sara Cronin, East Harris County Manufacturers Association Community Relations Chair

This is not a post about your gym membership, although that does land at the top of the list for most people.  We're actually talking about your professional memberships - you know those organizations you pay for, get the regular email updates, attend the first meeting, and then never show up again!  It can happen to the best of us.  You're excited about the prospect of meeting new people and enhancing your professional development.  However, calendars book up and involvement efforts often get put on the back burner.



The East Harris County Manufacturers Association (EHCMA) is a non-profit industry organization that represents about 130 chemical manufacturers and refiners throughout the seven-county East Harris County district.  We come together as an organization committed to sharing safety best practices, being good neighbors to our community and to upholding strict environmental standards.

In total, EHCMA has more than 30,000 members.  Most of our member companies select representatives on an annual basis to help lead and steer our organization every year, bringing new ideas and skill sets to the group.

After more than 20 years supporting industry in East Harris County, and as one of the largest industry groups of our kind worldwide, we can offer a few simple tips on getting the most from an organization.

1.     Show up.  While this is obvious and simple, it is the easiest way to get more entrenched in what is happening with your organization.  Try to set a goal to not miss more than two consecutive meetings.  Respond to help, surveys and queries as they come up.

2.     Step It Up.  Your involvement that is - take on a committee position or leadership role within your organization and make a difference. This will not only better the organization, but better your development and marketability as well.

3.     Build Your Base. Be sure to build your membership with people that have diverse backgrounds and areas of expertise.  Also, be thinking about the next generation of leadership. Invite guests to meetings and lunches when guests are welcome.

4.     ROI.  Companies are keeping tighter margins these days so it is important that you show a return on investment for your membership.  Use it and make the most out of it - otherwise it may end up on the chopping block!

5.     Encourage alternatives.  What are the latest technologies or solutions that can make it easier for you and others to communicate and attend meetings? Do the research and present your findings to the membership to open a discussion on these alternatives.

So as we begin 2010, add 'making your membership valuable' to your New Year's resolution list - you won't regret it.  In the end you will not only grow, but so will your organization.

Best of luck to you and here's to a fulfilling and involved New Year!


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