Wednesday, January 21, 2009

How Was the Speech?

by Tony Shelton, President, Shelton & Caudle Communication Training & Crisis Counsel

President Obama proved again yesterday that he is the most eloquent speaker of our time.

Still, how successful was the speech itself, the actual words? Some say there was no theme beyond the rather unexciting "Era of Responsibility." Nothing as memorable as FDR's " the only thing we have to fear..." or JFK's "ask not what your country..."

Mr. Obama, who inspired so many millions with his words of hope and vision during the campaign and in his victory speech in Chicago, seemed somewhat less than upbeat yesterday.

Of course, there was brilliant phrasing. In his blog for the New York Times, Nixon speechwriter William Safire points to several memorable lines, including "A nation cannot prosper when it favors only the prosperous." Another example: In addressing Muslim extremists, the President said memorably, "we will extend a hand if you are willing to unclench your fist."

The President spent much of the speech listing the very tough problems this country is facing, and giving us insight into how things may be changing in his administration.

But why was there not more pure inspiration in such an important speech?

Perhaps President Obama was working to manage our collective expectations, in view of the lofty hopes that so many have placed on him.

The true success of his speech? Through his manner, even more than through his words, the President demonstrated his resolve, determination and the strength that will be required to protect this country and fix the monumental problems we face, individually and as a nation.

Thank you, Mr. President, for being straight with us. We appreciate it, and we're with you.

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