From the Vollmer Social Media Desk...

by Mary Kate Smither, Vollmer Dallas

From developing dialogue with target audiences for vital feedback to spreading the word about an event or product launch there are myriad of benefits to using social media tools as part of a public relations strategy. However, when reviewing objectives with clients and creating a strategy, what I often find most valuable about social media is its ability for customization. Whether you’re targeting an audience of 500 or 50,000, we now have the ability to find those people and communicate with them more directly than ever before, while also to simultaneously narrowing and broadening the scope of our messaging to not only further build brand loyalty but also educate new audiences. Recently, Vollmer launched a campaign for StripesGAMER, a free online space that serves as a unique, all-inclusive community where men and women in the U.S. military can communicate on forums and message boards, form online video gaming teams, compete in gaming tournaments, and obtain the latest game industry news and commentary from industry experts.

Despite current security concerns by the military and Department of Defense over social networking sites, these very networks have helped us to spread the word about StripesGAMER.com. Through press release SEO and a comprehensive social media release that included links to videos, Web sites, blog posts and more, we have been able to promote the site for its ability to connect people around the world. The site is targeted primarily at members of the military and their families, and we’ve received coverage on gaming and military sites like Gameonn.com and Armchairgeneral.com. However, because of tools like Twitter we’ve also been able to quickly and easily reach out to a much broader audience, shedding light on the importance of providing networks such as StripesGAMER.com to help support military personnel and provide much-needed camaraderie, no matter where in the world they are stationed or their family members are residing. Visit StripesGAMER.com at https://www.stripesgamer.com.