by Kiska Workman, VOLLMER Houston
Sure, valves, compressors, forklifts and pipelines aren’t glamorous, but who knew these topics could be so darn interesting?
As public relations professionals, it’s all about finding the story and sometimes in the world of B2B communications, you have to speak “engineereze” to get there.
Now you won’t find this term in the dictionary, nor has it been recognized as a new language – at least not yet! However, at VOLLMER, we’ve not only coined the phrase, but we’ve also become fluent in “engineereze”.
Our job is to work with B2B and energy clients to find the story that people will care about. You just have to know how to ask the right questions to get to the core of what’s important to the news media. To find the story, we talk to the person who knows the products, projects and industry best – the engineers – and we always come back with an arsenal of ideas.
The part of this that never gets old is the fact that the topics we uncover are always topics and issues the company is dealing with everyday – it just never occurred to them that someone else might also care.
Time after time, we start with clients that say “we are just an XYZ company – there isn’t much to say, no one really cares” – and end with those same clients being featured in mainstream media such as The New York Times, Houston Chronicle, Wall Street Journal and Forbes…to name a few.
Just remember, your company’s stories are often hidden in the most unlikely places – so brush-up on your engineereze and let us help you find – and tell – your company’s story!
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