New book brings “how-to” approach and international perspective to crisis communication
No company or organization is immune to crisis. A crisis, however, does not necessarily have to turn into a public relations disaster. Crisis Communication provides readers with advice on how to limit damage by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently via a successful public relations strategy.
Crisis Communication is a thorough guide to help prepare an organization for unexpected calamities. It provides information on accountability, planning, building corporate image, natural disasters, accidents, financial crises, legal issues, corporate re-organization, food crises, negative press, media training and risk management.
Released on December 8, 2008 in the United States, Crisis Communication takes a comprehensive look at crisis communication with a ‘how-to’ approach and an international view of the subject. The book is illustrated by copious examples, from the public and private sectors, analyzing real-life crises and their outcomes. It is also designed to offer practical guidance, with “how to” advice throughout. A separate section is devoted to templates covering everything from strategic planning tools through to flow-charts, checklists, sample copy and documents.
The 20 authors who contributed to the book are senior crisis communication consultants from IPREX, the worldwide corporation of independent PR firms. IPREX Worldwide President Jim Walsh (Walsh Public Relations – Dublin, Ireland) welcomed the book: “Crisis Communication is well-organized and practical advice from experts around the world. It is one of the early results of our strategic program to derive maximum benefit, for clients and partners, from our outstanding knowledge base.”
About IPREX
IPREX (http://www.iprex.com/) is one of the world’s major corporations of independent public relations firms. Founded in 1983, its 64 partners have 86 offices in North America, Europe, the Middle East, and Asia Pacific, with annual revenues of $116m. Its 1,000 professionals provide a comprehensive range of services for some of the world’s most successful companies.
About the Contributor
Tony Shelton is the President of Shelton & Caudle Communication Training & Crisis Counsel, a division of Vollmer Public Relations with offices in Houston, New York, Dallas and Austin. Shelton brings more than 20 years of experience in corporate communications and training to the task of advising clients in communicating successfully in a crisis. He is a contributor to two chapters in Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival and is considered a leader in the field of business communication.
Book DetailsTitle:
CRISIS COMMUNICATION: Practical PR Strategies for Reputation Management and Company Survival
Editor: Peter F Anthonissen
Published by Kogan Page
USA Release date: December 8, 2008 $39.95
Hardback 240 Pages
ISBN: 978 0 7494 5400 5
Available at www.Amazon.com
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