Four years ago, a little known concept arrived at five Houston area H-E-B stores. The concept was simple: take away the hassle of seeing a healthcare provider for common healthcare needs. You know the ones, they usually take about 15 minutes to diagnose, but take several weeks to get an appointment or require an unwanted visit to the emergency room.
Enter RediClinic. Today RediClinics are open seven days a week with extended hours in fifteen Houston and six Austin area H-E-B stores. These clinics are staffed by nurse practitioners and physician assistants who treat 25 to 30 of the most common medical conditions and provide preventive care.
So how do you communicate a totally new concept in healthcare that matches the way that we live today, in a totally new way? Armed with this challenge, the RediClinic marketing team developed a social media strategy incorporating Facebook, Twitter and website enhancements to complement its traditional marketing tools.
Setting up Facebook and Twitter accounts seems like a simple process. Personal accounts take mere minutes. However, setting up business pages to have a professional and consistent look with a company brand is a bigger challenge. Two full days into the process and our pages were far from complete!
Bring in the professionals! Vollmer social media expert Dayna Steele spent a few hours at our offices and we were on our way learning the tricks of Facebook. Dayna was able to show us the nuances in both Twitter and Facebook to ensure we posted in the right format, communicated effectively with our targets and used the tools available within the social networking sites to create the look that we wanted. With Dayna’s guidance we were able to direct our web designers at First Creative to use FBML coding to create a location search and newsletter sign-up option on our Facebook page. Who even knew FBML existed?
On our own it would have taken time, effort (and maybe tears) to get to the point we are now. The experts at Vollmer were able to teach tricks of the trade and in the end save us time, money, and frustration.
So become a fan of RediClinic on Facebook and Twitter and I’m sure that you will agree that we have brand centric and professional pages. All thanks to our social media experts at Vollmer.
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