Friday, October 7, 2011

Edelman Health Engagement Barometer

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Is good health, like disease, communicable?

That’s one of the intriguing questions explored in Edelman’s 2011 Health Barometer, our third survey of worldwide health perceptions. Edelman’s global health leaders announced the findings at the European Health Forum on October 6 and will present them to a broader audience via webinar on Thursday, October 13 at 10 A.M. Central Time.

Following on the 2008 and 2010 Health Barometers, this year Edelman and its sister agency StrategyOne surveyed more than 15,000 people in 12 countries about their attitudes on health and wellness. The responses make it clear that the definition of health has evolved. Health is more than the presence or absence of disease. Health is about emotion. It’s what we think, live and do. Health is about connections – and interconnectedness. While about four out of five respondents globally believe they are most responsible for their own overall health, the survey found that more than a quarter also believe their friends and family are most responsible.

We invite you to learn more about these and other attitudes – including the belief that all corporations, not just those focused on health, play an important role in people’s health – by joining us for the webinar. More information and the opportunity to register are available at http://healthbarometer.edelman.com/.

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