Pay it Forward

  By Lori Martin, Vice President

Gotta make a change.  For once in my life.  It's gonna feel real good.  Gonna make a difference.  Gonna make it right. 

-Michael Jackson

Thankfully you’re reading this and not hearing me sing this at my desk. Most of us are energized by a music verse or tune we love. There’s something about this Michael Jackson song that gets me energized to pay it forward and try to do the right thing.

But, what energizes corporations to pay it forward and do the right thing? Certainly there is profitably as evidenced by goodpurpose® research. In America, 69 percent of people surveyed said they are more likely to buy products and services from a company if I know it has brands that support good causes.

Money is good. You can do a lot with it. But what about that priceless, invisible stamp that it leaves on your heart and in your mind? Doing good, feeling purposeful - as an individual, corporation or organization energizes people in an indescribable way.

We could all fill a book about simply “doing good,” so how about a real life example?

On Saturday, April 21, more than 1,800 local Comcast employees and their families and friends will volunteer to improve eight different locations throughout Greater Houston area as part of Comcast’s “Comcast Cares Day.”  At the same time across the country, more than 67,000 Comcast volunteers will participate in this annual day of service, which is one of the largest single days of corporate volunteer efforts in the country.

This is Comcast’s 11th national Comcast Cares Day.  Since its inception in 2001, Comcast employees, their families and friends have dedicated more than 2 million hours of service.  The company also has committed more than $10 million in grants to organizations nationwide.  Comcast Cares Day is one way that Comcast helps to power dreams and demonstrate a year-round commitment to making a difference in the communities it serves.

So, in case you need a little pick me up, might I recommend firing up your Comcast XFINITY internet connection and enjoy a tune from the moonwalker.