By Helen Vollmer, President, SouthwestIn a recent meeting of Edelman’s leadership we pondered what does our company (or any agency) look like in 2022? We all had great individual as well as collective visions for the future. Not surprisingly, we agreed that having strong data and analytic talent would be critical to future growth and stellar client service.
At first blush, it sounds a bit wonky for a public relations firm to be filled with wonks, right? But it’s clear that having access to, analyzing and strategically using real time data in a 24-7 world is what will drive employee and public engagement in the coming years. Simply, it is data and content that will power our world.
That’s not to say that the need for strategists, relationship builders and creative types will go away. On the contrary, their importance will build as the world becomes more collaborative. This is one reason Edelman recently formed our Strategic + Creative Guild. This is a group of strategists, art directors, copywriters and digital gurus from across our network working together on the best ways to build insight- driven initiatives for our clients, no matter their industry or practice.
New technology always has and always will change the way humans interact with each other – from the wheel and telescope to steam locomotives, airplanes, automobiles, electric lights, movie projectors, computers, cellphones and apps for curing what ails us. At the end of the day, technology and creativity come together to produce innovation. A step in the right direction for all of us.
No comments:
Post a Comment