By Abby Van Uum, Account Executive, AustinThe Big Hit is a monthly feature of notable media coverage secured for a client by an Edelman Southwest team member.
After securing a significant hit with TIME last
fall, Austin’s Abby Van Uum worked to establish DigitalGlobe, a leading global
provider of commercial high-resolution earth imagery products and services, as
an ongoing photo resource for the outlet. This relationship paid off several
months later when photo editor Jonathan Woods reached out looking for a
before/after satellite photo of the conflict in Syria.
Because of the relationship Woods and Van Uum had
built up, Abby was able to provide a photo and position Digital Globe’s
analysis team as expert sources. The result was a full feature that included
client quotes, nine images and a specially-built photo tool that had never
before been used by TIME.
“The Destruction of a Nation: Syria’s War Revealed
in Satellite Imagery” was TIME’s most-read story online, ultimately reaching
nearly 3.6M unique viewers. It was shared 1,400 times on Facebook, 1,304 times
on Twitter, and 640 times on Google+.
Now that TIME is familiar with DigitalGlobe’s images and expertise, Abby
has helped unlock several additional opportunities with the outlet. The full
article can be found here.
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