By Helen Vollmer President, Edelman Southwest
From shopping in the grocery store, to the
“honey-dos” that make my husband’s weekend, to checking off daily tasks on my
laptop, numerical itemizations seem to rule my life. I bet your world isn’t too
different. And here’s my dirty little secret:
making lists makes me happy. How weird is that?
Apparently, I’m not alone. Notable list makers include
Thomas Jefferson, Benjamin Franklin, Woody Guthrie, Johnny Cash and Martha
Stewart, among others. Through social networks, everyone has a shot at their
top items. Whether thumbing through Flipboard to read about the 10 Perfect
Vacation Spots or the Five Things you Should Never Tell Your Spouse, listening
to a Top Ten Countdown on radio, or noting David Letterman’s Top Ten List
nightly, lists make for good storytelling and are easy ways to organize,
orchestrate and help you focus.
That’s why I was delighted to see that much of the content
in this eVolution issue includes guidelines, lessons and highlighted roadmaps
on a variety of topics from media relations to brand development to Twitter
chats. In essence, all are lists to help you remember cool takeaways for use in
everyday life. You also might want to check out this Buzzfeed article for additional insights to know if you’re obsessive about list
making. You might recognize yourself; I certainly did. And it made me happy.
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