Vollmer Public Relations Dallas
So you’ve built your following, and find yourself tweeting and retweeting more than you ever believed possible. Now you’re wondering: What’s next? How do I take the great following I’ve built and leverage it to create even more brand awareness?
The answer’s simple: a Tweetup. It can offer the same benefits as a more traditional event, yet it specifically targets audiences who participate in and follow you on Twitter. It allows you to create an event around a product, brand launch, non-profit cause, public awareness campaign or virtually any other piece of your business you’d like to promote by gathering people together and allowing them to interact with each other, both in person and virtually.
Recently, Vollmer helped develop the first-ever, progressive Tweetup for leading Scotch whisky, The Macallan, with our partners M. Booth & Associates. The event, held during a designated time at three different venues in Dallas, allowed invited Twitter influencers to tweet their experiences throughout the evening about the brand and each venue’s specialty, The Macallan cocktail. In addition, it allowed followers both nationally and internationally to participate virtually via Twitter. A select group of traditional media, as well as social media influencers, all of whom are active in participating on Twitter, were invited to attend, along with their guests.
Whether you want to invite a select number of Twitter users, such as key media you’re trying to engage, or want to open the event to all of your Twitter followers and their followers, too, creating a successful Tweetup can be easy. Just build the right buzz and make sure everyone is coordinated in the Twitter efforts. Following are a few tips and tricks for pulling off a winning Tweetup:
- Select the Venue(s) – Be sure to choose a venue that fits with the theme of your Tweetup. You may want to have your event at a public park, college campus, local restaurant or shopping area. Make sure to check on any necessary permits for holding the Tweetup in your chosen location.
- Choose Your Attendees – When selecting your attendees, think about the kinds of people you’d like to invite. Are they particularly interested in what you’re trying to promote? Are they traditional media or just considered great influencers on Twitter? Do they have a great following locally? These are just some of the things to consider; you may actually want a combination of various types of people.
- Prepping Your Tweeters – As part of the Tweetup experience, be sure to develop information cards about whatever you’re promoting. The goal of the event is to get participants tweeting about their experience as it relates to your brand, so you want to make sure they can easily access key facts about your brand, product, cause or whatever else you’d like them to tweet about. Additionally, it’s a good idea to provide some basic guidelines on how you’d like them to tweet (no profanity, tweet throughout the event, etc.) The goal is not to stifle people in their tweeting but instead to help give a little direction.
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