by The Vollmer Public Relations Wii Bowling Team
Harris County senior citizens put their game faces on and trekked out to Reliant Center on October 1 for the world’s largest Wii Bowling Sports Tournament.
With “Wiimotes” in hand and an eye for friendly competition, more than 600 competitors bowled toward a Guinness World Record and captured the essence of healthy living.
In all, about 1200 attendees joined TexanPlus, Nifty after Fifty and more than 20 sponsors and exhibitors for the first citywide TexanPlus Wii Bowling Championship. Seniors received elite access to free health screenings, flu shots, healthy living lectures and door prizes, all of which focused their attention on the importance of living and aging well. A second tournament, in the Golden Triangle, attracted nearly 100 senior competitors and 400 other attendees, who bowled and Bingo’ed at Ford Park in Beaumont on October 8.
The record-setting events emphasized the importance of activity and aging and provided access to exciting and innovative ways to get and keep seniors moving, from swinging a Wiimote to testing out Nifty after Fifty equipment specially modified for seniors’ use.
With the help of exceptional clients and vendors, Vollmer staff kick-started the flow of some creative juices to develop this ground-breaking concept, generate awareness of current healthcare issues, and invest in relationship-building in order to garner support from local and national media. The group absolutely raised the bar on event-planning protocol to produce the two tournament successes in the span of just 45 days.
The reviews are in, and an annual affair is in high demand! Universal American anticipates doing this again next year and potentially expanding the program.
Some of the most exciting event coverage came from Headline News and Fit Nation on CNN with Dr. Sanjay Gupta.
Additional coverage included the front page of Yahoo! News, NPR, USA Today, and live shots and reports from a number of local broadcast stations and newspapers. The stories reached an estimated 13 million people and generated more than one million dollars worth of publicity.
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