Vollmer is now an official registered member of the iPhone Developer Program.
by Eric Morrow, Vollmer Public Relations Houston
“There’s an app for that.”
It is a phrase so common it is bordering on cliché. Despite the overuse of the phrase, it epitomizes one of the largest leaps in the evolution of mobile computing. Since the launch of Apple’s mobile platform, the iPhone (and now the iPad), the mobile software industry has been revolutionized by the emergence of the “app,” which is just a fancy name for a specialized software application design for a specific purpose.
Three or four years ago, you were stuck with whatever software your phone came with, or what content your carrier provided -- and good luck browsing the web. The combination of different phones/ “smart” phones and data plans gave varying degrees of success, but overall to do anything web related wasn’t a pleasant experience.
I don’t know how many times I would be out and about and need the Internet for something and think messing with it on my phone was too much a hassle. I’d rather wait and look it up at home. That is, of course, if I remembered later what it was I wanted to know.
With the creation of the app, anybody could learn the software and become an app developer. This opening of the mobile software market has led to a lot of new and practical ideas and changing the way we consume information on the go.
Instead of fighting with the limitations of your phone and trying to use the web, a developer could consolidate all the ingredients for a specific resource or task into one place, bringing all that information to you at the touch of a button.
This change in design and flow of information provides a unique opportunity for companies, allowing them to create a virtual portal of information about themselves for everyone to see. They can even provide their services on the move. This approach is different from a company’s website because it can provide the latest news, share social media content, or reach an audience it would not be able to ordinarily, in an easy mobile manner. Also, when a company creates its own app, it is helping to brand itselfin people’s minds, providing a quick and dynamic way to get its message out.
In an effort to help our clients and others realize this unique opportunity, Vollmer is now a registered member of the iPhone Developer Program! Yeah!
Anyone who knows me knows I enjoy learning about new technologies, and, as a student of this particular technology, I am looking forward to adding this creative service to the many we already have.
Soon clients will be able to come to us with their plan, and we will be able to say, “Yep, we have an App for that!”
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