by Julia Weede, Vollmer Education Practice Leader
Want a glimpse of the future? Look at the incoming freshmen for the class of 2014.
Beloit College has published its annual Mindset List, capturing the everyday realities and paradigms of the next crop of new college students. It never fails to deliver a jolt of reality to anyone who feels their college years aren’t really that far behind.
Created for college professors to help them understand whom they are teaching, the Mindset List is a handy touchstone for those outside of academia, too. Consider that, in a few short years, these students will be in prime marketing demographic territory.
This year’s college freshmen were born in 1992 and were about nine years old on Sept. 11, 2001.
According to Beloit College:
- Few know how to write in cursive.
- Email is too slow and they seldom, if ever, use snail mail.
- Russians and Americans have always been living together in space.
- Czechoslovakia has never existed.
- Nirvana is on the classic oldies station.
- John McEnroe has never played professional tennis.
- Fergie is a pop singer, not a princess.
- A quarter of the class has at least one immigrant parent, and the immigrant debate is not a big priority.
As a public relations company that does a lot with different education clients, this list is a 'must-read' for Vollmer! For the full list, visit beloit.edu/mindset.
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