Showing posts with label public relations. Vollmer. Show all posts
Showing posts with label public relations. Vollmer. Show all posts

Wednesday, August 18, 2010

College Freshmen Show: The More Things Change, The More They Change

Want a glimpse of the future? Look at the   incoming freshmen for the class of 2014.
Beloit College has published its annual Mindset List, capturing the everyday realities and paradigms of the next crop of  new college students. It never fails to deliver a jolt of reality to anyone who feels their college years aren’t really that far behind.
Created for college professors to help them understand whom they are teaching, the Mindset List is a handy touchstone for those outside of academia, too. Consider that, in a few short years, these students will be in prime marketing demographic territory.
This year’s college freshmen were born in 1992 and were about nine years old on Sept. 11, 2001.
According to Beloit College:
  • Few know how to write in cursive.
  • Email is too slow and they seldom, if ever, use snail mail.
  • Russians and Americans have always been living together in space.
  • Czechoslovakia has never existed. 
  • Nirvana is on the classic oldies station.
  • John McEnroe has never played professional tennis.
  • Fergie is a pop singer, not a princess.
  • A quarter of the class has at least one immigrant parent, and the immigrant debate is not a big priority.
As a public relations company that does a lot with different education clients, this list is a 'must-read' for Vollmer!  For the full list, visit beloit.edu/mindset.
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Thursday, April 29, 2010

Summer Travel Apps

by Katelyn Powers, Vollmer New York City
Memorial Day weekend is fast approaching. Warmer weather, backyard BBQ’s, road trips and beach vacations!!!! Time to break out the swimmies and suntan lotion – but wait! Make sure when planning your trip, there will be plenty of mobile service because the best apps for this summer are out. To find which ones are must haves, check out these two lists from GeekSugar and PCWorld that will surely maximize your mobility while on vacation this holiday weekend and throughout the summer. Below are a few that caught my attention:
WorldMate Gold is a must have for those planning to get away. This app organizes and stores all itineraries, including information on flight, airline updates, hotel reservation, car rental, etc. Sounds like a personal assistant!
No worries if you forgot to bring a book down to the beach. Pull out your iphone, itouch or ipad and read from the Kindle app. It carries over 450,000 books. Just be sure to stay out of water range - the iphone alone is not yet liquid proof, although I’m sure Apple is working on it.
Here’s an app I’m sure parents would appreciate - have2p. When mother nature calls, it’s no joke and this bathroom finder is definitely a plus while being away from home.  
My personal fav, and absolute must for a summer vacation. This app locates all the nearest places that serve ice cream and frozen yogurt. Simply heaven…  
From backyard BBQ’s to beach vacations and road trips, these are two great app lists to enhance your summer experience. If you’re looking for additional travel apps to get you through your summer trips, head to http://www.apple.com/webapps/travel/.
Enjoy!


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Thursday, April 15, 2010

Ward White and Jay Andrew Join Vollmer Public Relations

HOUSTON, TX (April 6, 2010) – Ward White, nationally prominent leader in the field of public relations, has joined Vollmer Public Relations, the nation’s largest Texas-based public relations firm, as Chief Strategy Officer, Helen Vollmer, the firm’s CEO, announced today.
Jay Andrew, a highly experienced marketing professional, most recently brand development supervisor at FKM in Houston, also has joined Vollmer as account director, specializing in energy, communications and industrial clients.  Andrew will oversee the business-to-business accounts of Vollmer’s Houston office, ranked as the city’s largest PR agency in the Houston Business Journal’s most recent listing. 
“We’re seeing exciting growth, especially among our business-to-business clientele,” said Vollmer, “so we’re gearing up for the recovery already underway.  We feel that landing not just one, but two such top-quality executives is a terrific bonanza for us as the largest independent firm based in the Southwest,” she said. "To be able to bring our clients this caliber of problem-solving horsepower and big-league expertise is tremendous and energizing for our people,” she said.
White plays an active leadership role in the public relations profession nationally and internationally.  For 15 years, he was VP, corporate relations for Northwestern Mutual, the nation’s largest individual life insurer.  He currently serves as the Arthur W. Page Society’s representative on the Accrediting Council for Education in Journalism and Mass Communications, the body that accredits university programs in these fields.  He is also a past chairman and current Trustee of the Institute for Public Relations Research and Education, the profession’s bridge between academic theory and actual practice.

Earlier, White headed Bozell Public Relations Worldwide, now part of Weber Shandwick. He was with Bozell, holding successively senior positions in Houston, three West Coast offices, Chicago and then New York, where he oversaw the firm’s global operations.  He was also president of Golin/Harris East, 1988-1990.   He earned his M.A. from DePaul University (Chicago) and his Ph.D. from Catholic University (Washington D.C.). 
He is a member of the Arthur Page Society, the Wisemen, PRSA (APR), IABC, Association of National Advertisers, Life Communicators Group and other professional societies.  His service to clients has received the highest professional recognition, including PRSA’s Silver Anvil, IABC’s Gold Quill, PRSA/NY’s Big Apple and the American Marketing Association’s Effie award.
Jay Andrew brings more than 20 years of marketing experience to Vollmer as a team leader in managing and marketing brands and products and in designing training and communications strategies.  Bi-lingual in Spanish and English, he received his business degree in marketing and management from Baylor University.   His career specialization has been in sales, marketing, training and development for companies in the telecommunications, energy, financial services and information technology arenas.  His international experience includes service as product manager in Mexico City for Ventura International (SA de CV).  He was also director of marketing for PetroCom, LLC.

Andrew’s career has also given him particular expertise in media relations strategy, corporate communications, issues and crisis management, public affairs and interactive/social media. 
About Vollmer Public Relations:
Founded in 1981, Vollmer Public Relations is a leading independent public relations and marketing communication firm. Based in Houston, with offices in Dallas, Austin and New York City, Vollmer puts passion and expertise into action to deliver results-driven strategies and tactics that positively impact its clients’ business objectives. Vollmer’s core competencies include: positioning, messaging and branding; media and influencer outreach; and issues and crisis counsel. The firm has defined practice areas in education, travel and hospitality, hospitals and healthcare, energy and petrochemical, public advocacy, consumer and business to business. Specialty services available to all clients include media presentation training as well as creative and social media services.
For more information, go to www.vollmerpr.com.
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