Hot Fashion Trends to Cool Down in This Spring

By Courtney Goldberg Senior Account Executive, Consumer

While reporters are focused on fall fashion after having just attended Fashion Week in New York and MAGIC in Las Vegas, consumers are eying their must haves for the spring/summer season. Temperatures are rising and it’s finally time to think about sandals, shorts, bright colors and showing some skin.

Spring and summer fashion trends have a relaxed, light, preppy feel. Bold colors and patterns grace collections and add depth to lines that tout light, airy fabrics offering movement. Mixing and matching is strongly encouraged. In fact, avoid over coordinating and stick with contrast. Also, comfort remains king with many designers introducing collections specifically focused on providing the perfect fitting, most comfortable tank and tee.

Following are a few prominent trends to look for this season:

• Nautical – You don't have to be manning your yacht in Bermuda to feel like you should be at sea. Blue and white, stripes and sailor-themed details and cuts are in this season.
  
  
• Bell bottom denim – High-waisted or regular, wide leg is back. Don’t throw out your skinny or straight leg denim; however, every brand is pushing their updated take on the bell bottom for springtime.
  
  
• Cargo – Cargo pants and shorts are huge this season in all lengths, fabrics and colors. However, you’ll notice many in the army color family, including olive, navy and khaki.
  
• Floral – The perfect accent piece this season, floral provides bold colors and dynamic patterns to spice up any “plain Jane” outfit.
  
• The nude shoe – If you've been shoe shopping of late you already know about this trend. Every brand (designer, regular or value) has a nude colored sandal or pump front and center for the season.
  
  
• Jellies are back – This spring’s version of the rubber rain boot, jellies are the go-to option this summer for an easy, no frills everyday option. Available in an array of styles and colors, these rubber favorites can be found in everything from the traditional flip flop to Grecian style to the wedge.

Also, collaborations continue to pop up between strongly-rooted brands and inventive designers looking to creation options that appeal to a new audience or help update a brand’s look. Older companies are using this strategy to reach a young consumer demographic and grab market share from competitors.

Overall, while fashion is still focused on value, we’re seeing designers and consumers put their creative minds together to present options that speak to broader and more unique style audiences.