By Lori Martin, Vice PresidentThat’s a constant question with continually evolving answers in our offices. Each client has its own goals and objectives and defining what success looks like can vary from increasing Facebook fans to that above the fold article in the newspaper (yes, people do still read the newspaper)!
So what does success in Houston look like this month? First, and totally not-client related we haven’t melted in this unforgiving hot summer heat - yet!
Second, Comcast continues to geographically launch its new XFINITY program, and we’re working in tandem with the Comcast to help communicate this change. For some, saying goodbye to the analog and bunny ears and hello to a digital set top box or digital adapter can be overwhelming and confusing. So, as we do with all our clients, we asked, “What does success look like for Comcast in the Houston region?” The answer: Delivering more HD, more On-Demand at a better quality that ever before and communicating this change with our customers in a concise and easy to understand way.
Have we achieved success? We think the proof is in the pudding. - http://galvestondailynews.com/story/248414
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