By Natalie Wilson, Assistant Account ExecutiveBlogs are omnipresent as ever, and today there is a high likelihood that public relations practitioners will have to work with bloggers in one way or another for a brand.
With the growth of blogs, blogger relations is becoming extremely important and can be a very powerful tool to utilize.
From mommy bloggers, to daddy bloggers, pet bloggers, foodie bloggers, and fashion bloggers – it is no secret that there are blogs for everything under the sun, and people go to blogs to get legitimate insight on what works, what doesn’t, what’s good and what isn’t.
Edelman’s Trust Barometer shows there is a rise in trust in ‘people like me’ (such as bloggers,) and they can be a helpful resource when a company is striving to create brand advocates.
What’s great about bloggers is that they will give you their honest opinion, despite if they have been offered a product/service gratis. If you want insight on a particular recipe, new hair product or who has the best car seat for your child – you’re likely to find an answer on a blog because they frequently work with brands to provide reviews.
If you’re not currently an avid blog reader, but would like to start, try any of these lists of sites to point you in the right direction:
Best Shoe Blogs (According to AllWomensTalk.com)
A majority of shoe blogs I come across are mostly good blogs for window shopping, but I find them to be a great place to find ideas you can use when looking to find designer shoe replicas.
Best Recipe Blogs (According to Delish.com)
As a wannabe foodie, I am constantly on various food blogs trying to find my inner chef. A personal favorite on this list is Big Girls Small Kitchen – simply because it has a wide-variety recipe index, and I’m indecisive.
Best Mommy Blogs (According to Babble.com)
I have found mommy bloggers offer some of the best do-it-yourself crafts for party decorations, recipes and even travel tips.
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