While you may find that you're successful in writing a succinct and newsworthy release that grabs media attention, you may be missing additional opportunities for exposure and potential story interest by not making the most of news releases using some of today's search engine optimization, or SEO, tactics. With the goal of receiving top ranking within a search engine's news tabs, press releases using SEO have been proven to provide a variety of successes, ranging from increased website traffic and search engine rankings to increasing publicity, generating sales leads and securing improved media coverage. To effectively maximize releases for wider reach and target not only your longstanding media contacts, but also new contacts, there are several ways for implementing SEO into your standard press releases utilizing keywords and phrases, Google Trends, hyperlinks, your own website and wire services - just to name a few. Have questions or want more details on how to implement SEO? Contact marykate@vollmerpr.com.
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