What has Your Association Done for You Lately?

by Christina Felton, Vollmer Public Relations Austin 

You may ask yourself: Why should I join a professional association? Are associations worth my time and the cost of the membership? The answer is yes. There are many benefits to joining and participating in associations specific to your occupation.

Many are surprised to find that the costs to join associations are minimal and are often combined with discounts on event registration, continuing education courses, complimentary newsletters on industry news and a multitude of networking opportunities. Most importantly, professional organizations are formed to unite and inform industry professionals who work in similar occupations about critical changes and updates to their specific areas of practice.

For instance, the heated healthcare debates have left many professionals feeling uncertain and concerned about potential changes to their occupations and, more specifically, to their industry licenses. With critical changes lurking around the corner for many practitioners, healthcare associations fight for the rights of professionals through education and legislative advocacy.  Two of our clients are great examples.

The Texas Podiatric Medical Association (TPMA) and Texas Speech-Language-Hearing Association (TSHA) are both committed to ensuring quality care is made available to the citizens of Texas. With more than 600 members, TPMA promotes the understanding and awareness of podiatrists and seeks to secure the enactment of fair laws for the practice of their members through regulatory and legislative processes. For many Texas podiatrists, TPMA has been an essential part of the growth of their practices.

Likewise, speech-language pathologists and audiologists who join TSHA benefit from the ability to maintain their Texas state license through continuing education opportunities.  TSHA members also can regularly monitor the issues that affect their jobs, licensure and reimbursements. For members, TSHA serves as a voice at the Texas Capitol, advocating to legislators to promote their professions and the consumer’s right to quality care.

Another key benefit to belonging to an association is networking with your peers at association meetings and social events. Aside from the opportunity to meet individuals who share a common interest, membership can also spark new connections within your industry.

For businesses and practitioners who rely on referrals and recommendations, an association membership can become a great source of new business, simply as the result of attending events or having a listing in membership directories. Many association directories are distributed outside the core network, further increasing business opportunities.

The bottom line is that professional organizations are worth the investment. Whether you are a small business just getting started or an established practice, a well-run association can provide the information, leadership and support necessary for greater personal and professional success.